The regular readers of my blog might be already familiar with Oyme (which means"Soul" in Erzya), a Moscow-based all-female group with Mordovian roots who performs mostly authentic folk songs in Mordvinic and other Finno-Ugric languages. This song, however, while being based on a traditional Erzyan wedding song, has a modern electronic sound arrangement, and it's described by the band as "industrial folk", which I find to be very accurate. It's also their first song to get a proper music video, which touches on the subjects such as ecology and the fate of the minority ethnic cultures in the era of globalization. It was shot on a very cold day near Moscow and took a lot of effort from the band, but the result was worth it.
Oyme's frontwoman Ezhevika is a very interesting person who as a professional ethnomusicologist has done a lot to collect the obscure folk music of various (mostly Finno-Ugric and Nakh-Dagestani) minorities in Russia, which otherwise might vanish into oblivion in the near future. While I don't agree with some of her depictions of the traditional Finno-Ugric cultures (which more resemble the idealized view of "Old Europe" by Marija Gimbutas), her dedication to her work is remarkable. I was very happy to see Oyme live last summer, and I still maintain contact with Ezhevika via social media.
By the way, Ezhevika is also an amateur model, and her main point of pride is her long legs. Interestingly, the beauty of female legs is a major theme in Erzyan folklore, which was already noticed in the XIX century by ethnographers such as Pavel Melnikov-Pechersky (and I also find it far more attractive than the current mainstream beauty standards promoted by the likes of Kim Kardashian). The musical instrument in first two photos is called "gaitjamo", in case if anyone's wondering:
The last photo was made in my city BTW, and now it's time for me to pay a visit to Mordovia too. Wish me luck in my travels!